Canadian Internet Use Survey 2009

Want to know how we, Canadians, are doing online? Here's the latest 2009 survey report from Statistics Canada.

  • 80% (7% increase from 2007) of Canadians aged 16 and older, or 21.7 million people, used the Internet for personal reasons.
  • Rates of Internet use were highest at 85% in both British Columbia and Alberta, followed by 81% in Ontario.
  • Highest rates of Internet use in metropolitan areas were in Calgary and Saskatoon, both at 89%. They were followed by Edmonton, Ottawa–Gatineau, Vancouver and Victoria, at around 86% each.
  • 81% are men and 80% are women who used the Internet in 2009.
  • Of those online, 96% surfs online from home, 42% from work, 21% from schools and 15% from libraries.
  • 55% (49% in 2007) were online for five hours or more during a typical week.
  • 65% (54% in 2007) of all Canadians reported using the Internet for five or more years.
  • Canadians who had used the Internet for five or more years were less likely to be concerned about online security than those with fewer years of online experience. 
  • E-mail was still the most common online activity from home. 
  • Searching for health information online was reported by 70% (59% in 2007) of home users.


So what does this mean? Expect marketing e-mails and tweets to your home during dinner or while watching your favourite Prime Time TV shows. You can find out more information on the proportion of Canadians using the Internet and our activities from Statistics Canada's website.

 

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Pageviews are (almost) pointless.

It doesn't make any sense to focus on pageviews (an approximation for value) when you can measure the real thing directly... There's also a clear pattern in the direction the Web is heading - toward interaction and responsiveness, and away from separate pages... When you're deciding how to incorporate analytics into your strategy, the most important thing is that you are gathering actionable data. By this I mean that you have to be able to use the information you gather to make a decision and take action. If you're not going to use it to make a decision, it's a waste of time to even look at it.

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