re-think. collaborate. create.
Heya! I'm Rommel C. Caibal.
I love branding, enjoy marketing and like to create websites to help and promote others.
This microblog is a collection of my random sightings and thoughts. Enjoy and don't forget to share your own thoughts in the comments. Thanks!
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"The station went on the air in 1954 and has an incredible history," said Fuoco. "The new look just taps into our brand equity. And the music that will accompany it is reminiscent of the jingle from the 1970s as well."
Congrats, CHCH!
The Pew study found, for instance, that social networkers 18 to 29 were the most likely to change the privacy settings on their profiles to limit what they share with others online. The percentage who did so was 71%, compared with just 55% of the 50- to 64-year-old bracket.
I’d much prefer to make you hate me. Not because I want street cred or because I actually enjoy annoying people, but because in making one person hate me, I make others love me.
A wise man (my father-in-law) once said, "Sh-t or get off the potty!" Good point on committing to your beliefs.
(Sorry for the language.) ;)
Of course, brands are more than logos. A logo is merely our brain's shortcut to remember our true feelings about a company or service. Former marketing executive and automotive insider Joe Schulte recently explained to us that there are two words that are critical to the notion of branding: reputation and image.
The new look, revealed on-air yesterday, features the original 3-D large "M" with the small, graffiti-style "tv" on the right side. But the new design is expanded, so that photos of MTV talent, including the cast of "Jersey Shore," "The Buried Life" and "My Life as Liz," can be seen through it.
And, for the first time in almost 30 years, the logo drops the "music television" tag line altogether.
Rather than spending money on Super Bowl television ads this year, the company is spending $20 million on a social media campaign.
Jay Baer, founder of the social media strategy company Convince & Convert, said brands are realizing they need to market for the long haul. “I do think it’s a good move for Pepsi. I don’t know if every brand can pull it off,” he said.
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