RCC Graphic Designs | Blog
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A brand is much more than just a logo
A brand is much more than just a logo”, says Bettina Würth, Chairwoman of the Advisory Board of the Würth Group, who has played a decisive role in further developing the Würth brand. “A brand is like a personality which you identify through the name, get to know better through the language and experience through the style and charisma. via wuerth.com it is always inspiring to read about how an organization's logo evolves over the years.
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Evolution of DC Comics Brand Identity
via supermanhomepage.com Words of wisdom: "Focus on shaping your brand identity, brand image will follow."
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Gap Backpedals?
via horriblelogos.com A Facebook post reads, "Thanks for everyone's input on the new logo! We've had the same logo for 20+ years, and this is just one of the things we're changing. We know this...
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CHCH Rebranded
via youtube.com "The station went on the air in 1954 and has an incredible history," said Fuoco. "The new look just taps into our brand equity. And the music that will accompany it is reminiscent of the jingle from the 1970s as well." via marketingmag.ca Congrats, CHCH!
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Young Experts says: "You need to have your own brand and you have to watch that brand."
The Pew study found, for instance, that social networkers 18 to 29 were the most likely to change the privacy settings on their profiles to limit what they share with others online. The percentage who did so was 71%, compared with just 55% of the 50- to 64-year-old bracket. via marketingmag.ca
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How to Dominate Your Niche Without Apology (via @copyblogger)
I’d much prefer to make you hate me. Not because I want street cred or because I actually enjoy annoying people, but because in making one person hate me, I make others love me. via copyblogger.com A wise man (my father-in-law) once said, "Sh-t or get off the potty!" Good point on committing to your beliefs. (Sorry for the language.) ;)
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Chrysler: The Brand and Logo
Of course, brands are more than logos. A logo is merely our brain's shortcut to remember our true feelings about a company or service. Former marketing executive and automotive insider Joe Schulte recently...
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MTV redesigned its iconic logo
The new look, revealed on-air yesterday, features the original 3-D large "M" with the small, graffiti-style "tv" on the right side. But the new design is expanded, so that photos of MTV talent, including the cast of "Jersey Shore," "The Buried Life" and "My Life as Liz," can be seen through it. And, for the first time in almost 30 years, the logo drops the "music television" tag line altogether. via nydailynews.com
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Social Media Marketing: How Pepsi Got It Right
Rather than spending money on Super Bowl television ads this year, the company is spending $20 million on a social media campaign. Jay Baer, founder of the social media strategy company Convince & Convert, said brands are realizing they need to market for the long haul. “I do think it’s a good move for Pepsi. I don’t know if every brand can pull it off,” he said. via mashable.com
re-think. collaborate. create.
