RCC Graphic Designs | Blog - Filed under 'marketing'

Hands-On Demo of Flurple2's Trivio

via youtube.com Flurple2 introduces Trivio, the trivia game that uses unique voice recognition technology to compute answers and award points. It is the perfect application to revolutionize family game night. Burlington-based software developer Peter Deschamps created the app, compatible with Apple’s iPhone, iPod Touch and iPad. And what is most amazing is that he created it with the help of his own family. Deschamps was inspired by his 16-year-old son's participation in high school trivia competitions. His...

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November, 15 2010 • 0 Responses
More and more like your parents

An American study conducted by Harris Interactive found adults with children at home are more likely to be interested in text alerts about sales and promotions than those with no kids at home. Of people with kids younger than six, 35% are at least somewhat interested in getting opt-in text alerts from favorite businesses, compared to 32% of households with older kids and 25% of homes with no children. (The study, conducted in May with 2,000 adults, does not distinguish between childless adults and empty-nesters...

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August, 15 2010 • 0 Responses
In marketing, two is better than one.

[Nielsen] researchers believe consumers over the next decade will have fewer children, leading to smaller households and fewer young consumers to lure. A rough economy will lead to those smaller young families spending less, and smaller salaries for younger generations known today as "Generation Y" and "Millenials." Indeed, as the baby boom generation retires and grows old, America is likely to have a larger older population and a much slower-growing young one, suggested Doug Anderson, Nielsen's senior vice...

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July, 21 2010 • 0 Responses
Having a website is not enough.

Like in communication, having another channel to deliver your messaging is far better than having only one. When sitting down for breakfast, you might pick up a newspaper and read the editorial on a story that happened yesterday. When you drive in to work, you turn on the radio and listen to a breaking news on the newspaper's story. At home, you flip on the television and follow-up on the same story. All these delivery methods are ways for you to access information. In business, it is not enough to have only a storefront...

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July, 9 2010 • 0 Responses
The World is Flat: Without Trust, There is No Open Society

via mitworld.mit.edu In late 2008, I read and gave copies of the book, The World is Flat by Thomas L. Friedman, to my clients for Christmas. If you get the chance, read this book. A few notable topics from this book are outsourcing versus insourcing, and natural resources vs human resources. Here's an article from Time Magazine on how UPS offered "customers... [their] throat to choke when the pressure was on to deliver." According to Friedman, Insourcing is Flattener #8. The other topic that caught my interest...

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June, 15 2010 • 0 Responses
A New Online: Accessibility, Portability and Mobility

On a desktop, websites are an integral part of your web experience. However, with the growing number of mobile devices and applications, the web is now accessible anywhere, at any time. iPod/iPhone's success was due to three factors: accessibility, portability and mobility. If content is king, then the choice of medium should not matter. Amazon sells its books on Kindle. Indigo/Chapters sells theirs on Kobo. Google just announced their Google TV with YouTube surpassing two billion views. iTune's App Store reportedly...

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June, 1 2010 • 0 Responses
Strength in numbers

Collective wisdom is useful if each individual is doing the thinking. I read this book on the Wisdom of Crowds by James Surowiecki back in December, 2009 and for me this explains a lot about how the web works. Let me explain. We know that people updates their status online, googles for answers, blogs about their daily activities, read news or watch a dog skateboard. This is now getting to be common knowledge. However, there is another side we're not too familiar with or not even aware we are a part of: the online...

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May, 27 2010 • 0 Responses
Take what you need, leave your fair share.

Photo credit: Damon D'Amato Panera Bread Co. launched a nonprofit pilot restaurant in Clayton, Missouri. "Customers are told to donate what they want for a meal, whether it's the full suggested price, a penny or $100... If it can sustain itself financially, Panera will expand the model around the country within months. It all depends on whether customers will abide by the motto that hangs above the deli counter: Take what you need, leave your fair share." Source: http://www.nytimes.com/aponline/2010/05/19/business...

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May, 21 2010 • 1 Response

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RCC Graphic Designs | Blog

Hands-On Demo of Flurple2's Trivio

More and more like your parents

In marketing, two is better than one.

Having a website is not enough.

The World is Flat: Without Trust, There is No Open Society

A New Online: Accessibility, Portability and Mobility

Strength in numbers

Take what you need, leave your fair share.

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