Rommel will Post It Forward

Here are some other interesting stats regarding young women and Facebook:

• 21% of women age 18-34 check Facebook in the middle of the night
• 63% use Facebook as a networking tool
• 42% think it’s okay to post photos of themselves intoxicated
• 79% are fine with kissing in photos
• 58% use Facebook to keep tabs on “frenemies”
• 50% are fine with being Facebook friends with complete strangers

A study by Oxygen Media and Lightspeed Research of 1,605 adults was released today. It showed that young women are becoming addicted to their social networks, like Facebook. In other news, an increasing number of single men are now checking their profiles. ;)

Ask me again in 10 years. ;) Read the full report here: The future of social relations.

The Pew study found, for instance, that social networkers 18 to 29 were the most likely to change the privacy settings on their profiles to limit what they share with others online. The percentage who did so was 71%, compared with just 55% of the 50- to 64-year-old bracket.

Thanks for the link, Luca.

Called Toyota Conversations, the channel features news stories, videos and other information tweeted. It also shares tweets from Toyota’s Twitter account and its own AdTweets. Recent additions include “5 Reasons to Buy a Toyota” and “Toyota rolls out 0% financing incentive plan."

Building an engaging community takes a lot of time, commitment and resources. Many companies fail to see this when jumping head first in using Social Media without any objective, a comprehensive policy in place and most importantly, a decent online presence. As Social Media (for Government) guy, Mike K., pointed out in his tweet, "...except they forgot to build the community BEFORE they needed it".

I don't know what Toyota's strategy is from the outside. I'm just making a list of requirements in building a growing community I can count on. So why not grow the chicken first before you collect the eggs? That, my friends, should be your focus!

What does your list look like?

LOL

He said it’s a “false assumption” for proprietors to feel they’ve missed the social media boat. Business people were encouraged to embrace these kinds of social media tools since more and more customers will be doing the same.

I got a chance to meet Mark Evans last year during Podcamp and Mesh. Great guy and very knowledgeable about social media. If you're looking for another Canadian who knows his stuff online, check out his website.

Rather than spending money on Super Bowl television ads this year, the company is spending $20 million on a social media campaign.

Jay Baer, founder of the social media strategy company Convince & Convert, said brands are realizing they need to market for the long haul. “I do think it’s a good move for Pepsi. I don’t know if every brand can pull it off,” he said.

The world is changing because of social media. Information can be spread in real-time to millions of people. It’s the same power that has helped raised millions for Haiti and forced big companies to listen to their customers.

While it’s unfortunate that this worker has become the center of controversy, he helps teach us an important lesson: be conscious of the actions you take, because anybody can post what you do online and spread it like a forest fire.

As noted in the article, "The Power of a Single Tweet".